Marketing Operations Specialist
About the role
Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank.
At HALA, main responsibility of Marketing Operations Specialist is to support the efficient execution of marketing campaigns and initiatives across HALA’s payment products and services, ensuring effective coordination, performance tracking, and compliance with internal and regulatory requirements.
Job Responsibilities:
- Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
- Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
- Work closely with Product, Sales, Growth, Data, and Compliance to ensure effective campaign execution.
- Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
- Track and report campaign performance, including acquisition, conversion, engagement, and product adoption.
- Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
- Identify opportunities to improve and automate marketing processes and workflows.
- Coordinate with external agencies and vendors as required.
Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.
Education
Bachelor's degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field.
Equivalent years of relevant experience may be considered in lieu of formal education.
Experience
2–4 years of relevant experience in marketing operations, digital marketing, CRM, growth operations, campaign management, or a related field.
Experience in fintech, payments, banking, financial services, e-commerce, or technology is preferred.
Skills
Fluent in English and Arabic.
Good understanding of digital payments, customer/merchant journeys, digital marketing channels, and campaign lifecycle management.
Experience with CRM, marketing automation, campaign management, analytics, or customer engagement platforms.
Good analytical capabilities and proficiency in Excel/Google Sheets and reporting/dashboard tools.
Understanding of campaign KPIs such as acquisition, conversion, engagement, retention, ROI, and product adoption.
Core Competencies
Process Optimization & Innovation – Proficiency Level: Advanced
Collaboration & Stakeholder Engagement – Proficiency Level: Advanced
Strategic Thinking & Execution – Proficiency Level: MODERATE
Business Acumen & Operational Efficiency – Proficiency Level: MODERATE
What We Offer YouWe believe you will love working at HALA!
- We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
- We offer highly competitive compensation packages, including the potential for shares.
- We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
- Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
- We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
- You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.
