Digital Marketing Manager
About the role
Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank.
At HALA, Digital Marketing Manager lead HALA’s digital marketing and performance acquisition activities to drive customer and merchant growth across payment products and services. The role owns digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth.
Responsibilities:
- Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
- Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
- Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
- Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
- Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
- Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
- Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
- Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments.
- Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable KSA regulatory requirements.
- Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.
Education
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
Equivalent years of relevant experience may be considered in lieu of formal education.
Experience
5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
Skills
Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
Experience with web analytics and campaign measurement tools.
Strong analytical and data-driven decision-making capabilities.
Experience in fintech, payments, financial services, e-commerce, or technology is preferred.
Good communication skills in Arabic and English.
Core Competencies
Process Optimization & Innovation – Proficiency Level: Advanced
Collaboration & Stakeholder Engagement – Proficiency Level: Advanced
Strategic Thinking & Execution – Proficiency Level: MODERATE
Business Acumen & Operational Efficiency – Proficiency Level: MODERATE
What We Offer YouWe believe you will love working at HALA!
- We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
- We offer highly competitive compensation packages, including the potential for shares.
- We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
- Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
- We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
- You will be given a lot of responsibility and trust. We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.
