Head of Marketing US

Tracksuit exists to help marketers prove their brand building is working. We give teams the data they need to make smarter decisions, convince stakeholders, defend budgets, and track their progress. The brand tracking industry is dominated by 100-page reports, static data and big price-tags. We're doing things differently by being built for the modern marketer: always-on, accessible, and approachable.

We're now tracking more than 1,000 brands across 25 countries globally. With offices in Auckland, Sydney, London and New York City, we're scaling fast with a brilliant team of collaborative and ambitious humans. Our culture is defined by "high care, high performance". We strive to be the best and look after each other while we do it.

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses.

We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it.

The US is our most important growth market, and we're looking for someone to own it.

This role

As our Head of Marketing US, you'll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States.

While you'll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role. We're looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch.

What success looks like:

• Tracksuit becomes a category defining brand in the US: You're building awareness, credibility, and preference among modern marketers. Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership.

• The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth.

• You're a trusted voice in the industry: You've built a strong network across customers, partners, agencies, media, and marketing communities. You're regularly representing Tracksuit at events, roundtables, webinars, and industry conversations.

• Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market.

• A scalable regional marketing function exists: You've built the systems, talent, and operating model required to scale.

What you'll actually do:

• Own marketing outcomes for the US market

  • Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact.

  • Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.

  • Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.

  • Balance short-term revenue goals with long-term brand building.

  • Represent the voice of the US market inside Tracksuit and influence company-wide priorities.

  Build the Tracksuit brand in America

  • Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders.

  • Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.

  • Build relationships with influential marketers, agencies, partners, and ecosystem players.

  • Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market.

  Lead marketing strategy and execution

  • Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth.

  • Adapt global campaigns to maximise relevance and impact in the US market.

  • Lead regional marketing initiatives from strategy through execution and measurement.

  • Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels.

  Partner closely with revenue teams

  • Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes.

  • Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships.

  • Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions.

  Build and scale the regional marketing function

  • Establish the structure, systems, and operating rhythms required to scale marketing in the US.

  • Build business cases for additional resources when needed.

  • Hire, develop, and lead team members as the market grows.

  • Create repeatable frameworks and playbooks that can be leveraged across regions.

You'll thrive here if:

• You're a builder at heart: You enjoy creating things from scratch and scaling what works. You don't wait for permission, you see an opportunity and go after it.

• You're both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that.

• You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement.

• You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say.

• You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos.

• You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations.

What we're looking for :

• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C.

• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.

• Strong commercial acumen: and a deep understanding of how marketing drives business growth.

• Experience developing marketing strategy: and translating it into successful execution.

• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships.

• Strong leadership potential: and the ability to influence across functions and levels of seniority.

• Data-driven decision making: you use customer insight and market intelligence to inform your approach.

Nice to have's...

• Experience helping scale a business in the US market.

• Background in B2B SaaS marketing, particularly in martech or insights/analytics.

• Understanding of brand tracking, market research, or marketing measurement.

• Existing network within the marketing, agency, or brand ecosystem.

• Experience speaking publicly, building communities, or developing thought leadership.

• Experience building or leading regional/international marketing teams.

Don't tick every box? If you've got the right attitude and most of the experience, we'd still love to hear from you. Some of our best Trackstars didn't fit a traditional mould

Why you'll love it here:

• Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success from day one.

• A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.

• Epic Tracksuit merch - you'll get your own Tracksuit...Obviously. 

• Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, 401k and 6 weeks of paid annual leave.

• High care, high performance cultlure: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it. 
  

• Genuine impact: you won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand. 

🐾 FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.