Senior Personalization & Analytics Engineer (Must: Adobe Target / Web Tagging / Adobe CJA)
About the role
Santex is a global Certified B technology company as well as one of North America's fastest-growing companies, according to the Inc. 5000. It’s present in 18 countries and over 100 cities, and headquartered in Argentina with offices in the United States, Mexico, and Peru.
Its two service lines — AI Tech Consulting and AI-Optimized Engineering — help organizations comprehensively adopt technology, expand their capabilities, and improve business outcomes at scale.
The same approach defines its culture: Santex has 80.4% employee engagement (global average: 21%), 8% annual turnover (tech sector: 20–25%), 9,369 training hours invested in 2025 — more than double the global average —, and a 26.5% year-over-year reduction in carbon footprint, achieving carbon neutrality through offsetting.
Santex. A company with purpose and judgment. Yes, it's possible.
We are an Equal Opportunity Employer and are committed to fostering an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment without regard to any of these factors. We strongly encourage candidates from all backgrounds to apply.
About the role
We’re looking for a Mid-Senior/Senior Personalization & Analytics Engineer to support our Adobe Target and Adobe Customer Journey Analytics (CJA) implementations. This is a run-and-maintain engagement on a mature platform, working closely with Product, Marketing, CRM, and Analytics teams on personalization, experimentation, and measurement.
Responsibilities
Adobe Target
● Partner with Product, Marketing, and CRM to define personalization/experimentation requirements and technical solutions.
● Own Target technical design across Web/App: mbox/decision scopes, profile parameters, attributes, SDK integration.
● Configure and support Target activities, audiences, experiences, offers, and personalization use cases.
● Support AEP/RTCDP audience activation into Target and validate audience qualification/personalization delivery.
● Provide implementation guidance to Web/App teams and perform lower-environment/production validation.
● Support A/B testing and experimentation: technical setup, success metrics, QA, and reporting integration.
● Provide BAU/production support and troubleshooting for Target delivery, SDK, audience, and personalization issues.
● Maintain Target governance, naming standards, environments/properties, documentation, and implementation standards.
● Evaluate, POC, and recommend new Target personalization/AI/experimentation capabilities.
● Provide ongoing enablement and best-practice guidance to Product, Marketing, CRM, and Analytics teams.
Adobe CJA
● Translate product/business/analytics requirements into measurement strategy, technical specs, XDM/events/dimensions, and tracking requirements for Web/App.
● Provide technical guidance for Web SDK/Mobile SDK, tags, and data collection implementation.
● Configure and manage CJA connections, data views, derived fields, calculated metrics, segments, and new data sources.
● Perform advanced data analysis across customer behavior, conversion funnels, journeys, channels, and segments to identify trends and insights.
● Develop data-quality models and statistical thresholds for CJA vs. EDW/backend, WoW/YoY variance, anomaly detection, and automated alerting.
● Investigate anomalies and perform root-cause/data reconciliation analysis across CJA, AEP, EDW, and source systems.
● Develop and maintain KPIs, segmentation frameworks, baselines, and analytical methodologies.
● Support release QA and production validation, including regression, defects, and data-quality monitoring.
● Maintain SDR, data dictionaries, governance, implementation documentation, and analytics standards.
● Provide production support, Adobe case management, business enablement, and recommendations on new Adobe capabilities.
Requirements
● Senior experience with Adobe Target (technical design, SDK integration, personalization/experimentation).
● Experience with Adobe Data Collection (tag management) and Adobe Customer Journey Analytics.
● Strong analytical skills: data reconciliation, anomaly detection, KPI/segmentation frameworks.
● Comfortable working directly with Product, Marketing, CRM, and Analytics stakeholders.
● Advanced english requiered.
Description as published by Santex.
