Director Product Management - Identity & Activation

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant. 

The role

We are looking for a Director Product Manager to advance our identity resolution capabilities and build future-proof identity and activation solutions. You will own product strategy and roadmap across both identity and activation, bring a clear point of view on where the market is heading, and turn that into products customers want to buy.

This is a senior role for someone who can operate at two altitudes. You set direction and vision, and you are also hands-on: close to customers, close to engineering, and comfortable making the calls on what gets built and in what order. You will play a meaningful part in expanding our client base, which means you understand the market, the buyers, and what it takes to win them.

What You'll Do:

• Own the product vision and roadmap for identity resolution and activation, and make the prioritization calls that keep the team focused on what matters most.

• Advance our identity resolution product: graph building and enrichment, cross-device and cross-identifier linking, and interoperability.

• Own the activation side with equal weight: audience activation, data orchestration, and delivery across a broad and growing set of destinations, including platforms and DSPs, in cloud-native environments.

• Develop a clear understanding of the market and competitive landscape, and translate it into product positioning and roadmap decisions that expand the client base.

• Partner directly with customers and commercial teams to understand what they need, and translate commercial requirements into clear, buildable specifications for engineering.

• Work hands-on with engineering day to day to deliver, unblock decisions quickly, and keep the roadmap moving.

• Own privacy and data governance considerations across the product, so that identity and activation are built to a privacy-first standard from the start.

• Define the success metrics for the products you own, and use them to guide investment and iteration.

Who You Are:

• Significant product management experience in AdTech, MarTech, or B2B data platforms, with a track record of owning products end to end.

• Deep domain expertise in identity resolution and device/identity graphs: how graphs are built, enriched, maintained, and measured.

• Strong experience in the activation and data movement domain: audience activation, destination integrations, and cloud-native or composable data architectures.

• A clear, informed point of view on where the identity and activation market is heading, and the commercial judgment to know which customers and use cases to build for.

• A demonstrated record of helping expand a product's customer base, ideally with platforms, DSPs, media networks, or similar AdTech customers.

• Proven ability to work directly with customers and commercial teams and translate their requirements into specifications engineering can build against without a long back-and-forth.

• Hands-on delivery experience: writing specs, prioritizing ruthlessly, and shipping alongside engineering in a fast-moving environment.

• Comfort setting direction and operating with ambiguity in an early-stage environment.

• Working knowledge of the privacy and consent landscape and how it shapes data products.

• Curiosity about how AI is changing product configuration, data discovery, and activation workflows.

• Bachelor's degree or equivalent professional experience.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.   Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.