Social Media Manager

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

 Social Media Manager / Community Strategist

Department: Social & Strategy 
Location: London
Contract type: Initial 12-Month Fixed Term
Full Time/Part time: Full Time
Reporting into: Social Strategy Lead 

 
 

The Role: 

The Community Management team are a key part of the Ogilvy social team and help to make brands truly matter on social channels. We are the eyes, ears, and voice for global giants - creative, hungry digital natives who live in the feed and cut through the chaos of social. Through craft, we spark the right conversations, connecting our clients with the right people, at the right time, in the right place. In this role, you'll be helping manage online communities, creating content and engaging with the audience directly on various social media platforms. You'll contribute ideas for social media strategies and stay up-to-date on trends to create relevant content – maybe even shooting it yourself. You'll also work with other teams to deliver comprehensive social media campaigns for clients. We’re plugged into a 1,000-strong, fully integrated Ogilvy team, fuelled by a deep pool of shared knowledge and collaborative firepower. If that still sounds like somewhere you want to be,
 

Key Responsibilities: 

Be the strategic social sleuth & brand architect:  Craft the strategic social blueprint from online and social community insights. Stay plugged into the zeitgeist by devouring trend reports and campaign insights to keep social fresh. Breathe social channels such as Facebook, Insta, Twitter, YouTube, TikTok & beyond. Support building social and creative briefs and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments.

Be a social management tool expert: Expertly create and publish engaging content across all key social platforms. Command the insight toolkit (Sprinklr, Google Trends, etc.) to turn data into action. Manage and own the content publishing process; scheduling, coordination of complex content calendars, QC of live posts. Champion social media best practices, ensuring every execution is flawless. Nail the administrative essentials: reports, scheduling, competitor reviews, and workflow management.

Be the voice of the brand on social : Forge powerful internal & client relationships and get to the heart of client challenges and ensure seamless execution. Master the brand's voice, crafting compelling content that resonates with their online audience. Transform audiences into passionate social advocates and craft perfect reactive and proactive comments.

Measurement and effectiveness: What’s working and why? Understand different social media performance and metrics. Deliver social reports with precisely the insights clients need to drive smart business decisions. Be a data detective and uncover the stories hidden in social metrics and turn them into strategic gold. Grasp client objectives and the competitive arena to ensure social delivers real results. Collaborate with analysts and media planners to report on channel results – community specific data.  Understand the benefits of a test & learn strategy can create testing hypothesis.

Be the gate keeper of brand safety: Cut through the chaos of social media and moderate complex comments in a very public forum. Live in the detail - one emoji can be the difference between the best comment you’ve ever read to a full blown crisis. Understand what flies on social for brands, what is over the mark and how to deal with it.

BONUS: Bringing impactful ideas to life through content creation: Develop, produce, and distribute engaging, impactful content across various platforms (including social media posts and videos). Knowledge of latest viral and aesthetic trends on social is essential. This includes concepting and shooting quick-turnaround, phone-shot content that aligns with the brand's aesthetic and messaging. Proficiency in mobile content creation and editing software is essential.

Requirements: 

The following responsibilities span priority platforms of Instagram & TikTok

• Experience managing social media accounts and building online communities, scheduling, publishing content to social channels and highly proficient using software like Sprinklr, Meta and TikTok Ads Manager Tools.
• Proactive and key client handler, regularly suggesting new and interesting ways they can elevate their social presence and pushing them to be a world-leading social presence in the UK. Immersed in key communities that matter to the client.
• Senior member of the Community Management team with line management responsibilities. Act as a leader within the team to address challenges, inspire with best-in-class community management strategies and continually suggest improvements to team operations and WoW to keep pace with the social landscape.
• Work on new business pitches and promote when/ why/ how clients across the business should be using community strategy
• Autonomous control and ownership of key clients' social accounts and strategies, and key partner to social strategists. Regularly and proactively add key inputs/ insights to aid/ inform their strategic development.
• Responsible for creation of Monthly creative briefs aligned to strategy.
• Daily platform monitoring for risks and opportunities.
• Escalation of brand safety concerns.
• Recommending proactive engagement strategies (subject to legal approval).
• Scheduling and publishing content across platforms (Sprinklr and native tools).
• Managing global/HQ-mandated posts and account hygiene.
• Managing the posting and scheduling of influencer collaboration posts.
• Writing engaging and platform-appropriate copy for up to 20 pieces of content per month
• Adapting tone and voice to different platforms and audiences.
• Analysing audience insights and trends - feeding into monthly and quarterly reports
• Identifying content opportunities and formats.
• Competitive analysis.
• Proactive quarterly planning and daily reactive trend spotting.
• Weekly 'what's on in social' for MX email updates.
• to create brief for CE Pinterest on what type of content to capture & concept creative executions + copywrite. Plan and Post content to Pinterest.

How we help you Thrive: 

• 25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance
  
  

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.