Senior UX Product Designer

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.

Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech.

HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future.

About the role: What's in the Box

Senior UX Product Designer

This is a hybrid role to our Toronto HelloFresh Headquarters

HelloFresh is seeking a Senior Product Designer to join our Growth UX team, shaping how prospective and returning customers discover, evaluate, and choose HelloFresh across our portfolio of brands.

As a Senior-level individual contributor, you’ll lead complex, high-impact growth challenges across acquisition, conversion, checkout, reactivation, and new purchase experiences. You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are intuitive, relevant, and effective.

This is a strategic and hands-on role. You’ll contribute to the future direction of our growth experiences while continuously identifying opportunities to improve what exists today. You’ll work in an AI-native design environment, using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while applying strong judgment around where AI improves the quality of the customer experience.

At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along.

What you’ll do

Lead high-impact Growth experiences

• Own the end-to-end design of critical growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models.
• Translate complex customer and business problems into experiences that clearly communicate value, reduce friction, and help customers confidently make decisions.
• Balance immediate conversion opportunities with the longer-term customer experience, considering not only whether customers convert, but whether we are setting them up for meaningful engagement and retention.

Shape product direction

• Partner with Product, Engineering, Data, Research, Marketing, and Content Design to identify opportunities across the customer journey.
• Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions.
• Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today.
• Bring a strong design perspective to your product area while remaining open to evidence, experimentation, and the expertise of your partners.

Drive experimentation and validated learning

• Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments.
• Partner closely with Product and Data to understand performance across the funnel and translate learnings into actionable design improvements.
• Look beyond the outcome of individual A/B tests to identify patterns and insights that can inform future product and design decisions.
• Help teams balance experimentation velocity with customer comprehension, trust, and experience quality.

Work AI-natively

• Integrate AI into your day-to-day design practice, from exploration, research synthesis, and ideation through rapid prototyping and design-to-code workflows.
• Use tools such as Claude & Claude Code, Gemini, Figma AI, and emerging technologies to shorten the distance between an idea and something customers can experience and validate.
• Explore opportunities for AI-native customer experiences, including personalization, recommendations, adaptive journeys, and conversational interactions.
• Apply strong design judgment to AI-generated outputs, understanding when AI accelerates quality and when human craft, intuition, and critical thinking matter most.

Raise the bar for design craft

• Create polished, intuitive experiences with strong attention to visual hierarchy, interaction design, motion, micro-interactions, content, and overall usability.
• Identify opportunities to improve the quality and coherence of the Growth experiences you work on.
• Contribute patterns, practices, and examples that help other designers deliver stronger work.
• Give and seek thoughtful critique, using feedback to continuously strengthen the work.

Design systems, not just screens

• Think across journeys rather than individual touchpoints, identifying opportunities to create reusable patterns and modular experiences that can scale across markets, brands, customer types, and purchase models.
• Partner with our design system teams while contributing to Growth-specific patterns where needed.
• Help reduce design debt and fragmentation by creating solutions that make future experimentation faster without sacrificing relevance or quality.

Lead through collaboration

• Bring strong perspectives and clear rationale to complex product decisions.
• Guide cross-functional partners through ambiguity and trade-offs, advocating for customer-centred solutions while understanding commercial and technical constraints.
• Build alignment through clear communication, evidence, and strong design rationale rather than formal authority.
• Support other designers through critique, collaboration, and sharing new practices and approaches.

What you’ll bring

Senior-level product design experience

• Typically 4-6+ years of product design experience, although we care more about the scope, complexity, and impact of your work than years alone.
• A strong portfolio demonstrating end-to-end ownership of complex consumer experiences, from understanding the problem through shipped outcomes and learning.
• Experience independently navigating ambiguous problems, making sound design decisions, and influencing product direction within your area.

Growth and experimentation expertise

• Strong experience designing B2C growth, e-commerce, subscription, marketplace, or other transaction-driven experiences.
• You understand experimentation deeply and can translate behavioural data, customer insights, and business metrics into meaningful design opportunities.
• You know how to optimize for conversion without losing sight of trust, comprehension, customer value, and longer-term engagement.

Exceptional product design craft

• Strong expertise across interaction and visual design, including hierarchy, information architecture, responsive behaviour, motion, and micro-interactions.
• You can take complex experiences and make them feel simple, and can articulate what separates a functional experience from a great one.
• You care about the details while understanding when speed, learning, and iteration matter more than perfection.

AI-native design fluency

• AI is already part of how you work, not something you are waiting to adopt.
• You regularly use AI across multiple stages of your design process, whether that’s discovery, synthesis, ideation, prototyping, or execution.
• You’re comfortable experimenting with tools such as Figma AI, Claude, Claude Code, Gemini, or similar emerging technologies.
• You’re interested not only in using AI to work faster, but in understanding how it changes what we can design for customers.

Systems thinking

• You naturally look beyond the individual screen or experiment to understand how experiences connect.
• You have experience creating reusable patterns or modular solutions that can work across journeys, customer contexts, brands, or markets.
• You can balance the benefits of consistency and reuse with the need to design for the specific customer problem at hand.

Strategic thinking and high agency

• You’re comfortable navigating ambiguity, challenging assumptions, and proactively identifying opportunities rather than waiting for perfectly defined briefs.
• You bring conviction to your design decisions while remaining open to evidence, experimentation, and alternative perspectives.
• You can establish a strong direction for your work and then get hands-on to make it real.

Cross-functional leadership

• You’re comfortable working beyond traditional design boundaries: shaping product decisions with Product Managers, exploring technical possibilities with Engineers, working with Data to understand performance, and partnering with Research and Content Design to understand customer behaviour.
• You know how to build alignment across disciplines and move work forward without relying on formal authority.

Exceptional communication

• You can turn complex problems into clear, compelling narratives and confidently present your thinking to stakeholders at different levels.
• You communicate not only what you designed, but the customer insight, hypothesis, trade-offs, and business rationale behind it.
• You can adapt the depth and format of your communication to the decision that needs to be made.

Above all, we are looking for individuals who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

• Global collaboration at scale: Collaborate with experienced engineers and product partners across HelloTech’s international teams, in a culture of active knowledge sharing.
• Technology with real-world impact: Build and operate modern systems at global scale, supporting 6+ millions of customers and complex supply chain operations.
• Technical/Product/Design leadership: Drive best practices and influence architecture/design, quality, and ways of working in an autonomous, product-led setup.
• End-to-end development/delivery: Drive decisions from problem definition to production, improving systems and enabling long-term scalability.
• Access to workspace at Warsaw Centre Point. The hub offers modern facilities including showers, breakout zones, outdoor space, cycle parking, and refreshments (coffee, soft drinks, and fruit).

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you.  We aim to review your profile and respond within 5 business days.

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