Senior Product Manager – Commerce Growth

About HighLevel

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts

Role Overview

HighLevel processes payments at significant scale for the businesses that run on our platform and yet only a fraction of the businesses we serve have adopted payments at all. The constraint is structural rather than one of awareness: adoption is decided by the agencies who serve these businesses, and they have never had a commercial reason to act. We are hiring a Senior Product Manager - Commerce Growth to close that gap and make payments adoption the fastest-compounding line in our Commerce business.

This role owns the adoption and monetisation charter for Commerce end to end. It spans partner incentive design, the growth mechanics that move a business from signing up to transacting consistently, the partner-facing surfaces those programmes live in, and the commercial model underneath them. It is a general-management role as much as a product one, you will own the unit economics, the programme budget, and the evidence that the investment is working.

This role is ideal for product managers who have built growth or partner programmes at scale, who are comfortable being measured on a commercial outcome rather than a feature list, and who bring the analytical rigour to distinguish growth that was genuinely caused from growth that would have happened anyway.

What You'll Do

• Own the payments adoption charter end to end - the strategy, roadmap and operating plan that take adoption and transacting volume to a multiple of today's levels, and the commercial targets attached to them.

• Design, launch and iterate partner incentive programmes that make adoption commercially compelling for the agencies who drive it including eligibility models, qualification logic, payout mechanics and the controls that keep the programmes durable and abuse-resistant.

• Own the partner-facing product surfaces where these programmes are discovered, understood and acted on progress, earnings and next-best-action, designed to scale to tens of thousands of partners without manual support.

• Own the unit economics: customer acquisition cost, payback period, contribution margin and programme budget - modelled, forecast, and defensible to Finance and leadership.

• Build a disciplined experimentation practice - randomised tests, holdout groups and incrementality measurement so that pricing and programme decisions are evidence-led rather than intuition-led.

• Apply growth-hacking rigour across the adoption funnel: segmentation, lifecycle triggers, in-product prompts and targeted campaigns, in partnership with Lifecycle Marketing, Community and Support.

• Lead commercial conversations with our largest agency partners, where bespoke arrangements rather than self-serve programmes are what move the number.

• Own the monthly performance narrative - adoption, retention, cost efficiency and programme health and the decision to scale, hold or retire each initiative.

• Partner with Analytics, Finance, Risk and Commerce platform engineering on the measurement, controls and infrastructure the charter depends on.

What Success Looks Like

• Payments adoption grows at a multiple of its current rate, with the uplift demonstrably attributable to the work rather than to underlying trend

• Incentive investment pays back inside its target window, measured on contribution rather than headline revenue

• Partners understand what they have earned and why, without needing to contact support

• Programme abuse remains negligible and is contained by automated controls rather than manual review

• Programme spend tracks forecast, with variance understood and explained

Minimum Qualifications

• 8–10 years of product management experience

• Experience owning a growth, partner, referral or incentive programme where the commercial mechanic itself was the product

• Comfort owning a commercial outcome end to end acquisition cost, payback, contribution margin and defending it to a finance audience

• A track record of running controlled experiments and drawing the right conclusion from them, including the unwelcome one

• Experience with payments, fintech, marketplaces or another business where unit economics are the product strategy

Preferred Qualifications

• Experience in partner, reseller or franchise ecosystems where a third party not the end user makes the adoption decision

• Familiarity with payment economics: processing rates, take rate, volume tiers, and how payment method mix affects platform monetisation

• Experience designing abuse and fraud controls for a rewards, referral or affiliate programme

• Background in vertical SaaS or platform businesses that monetise payments alongside subscriptions

Who This Role Is For

• Product managers who think in unit economics, and who will hold the line when an initiative is popular but does not pay for itself.

• PMs who treat commercial programmes as product surfaces with an interface, a rulebook and a feedback loop rather than a spreadsheet handed to marketing.

• People energised by a very specific problem: getting tens of thousands of independent businesses to act on your behalf, repeatedly, at a price that makes sense.

Why Should You Join Us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at HighLevel, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

 

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