Lead Product Designer - Builder

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts

About the Role

We are seeking a Lead Product Designer for our Builder pod who can elevate HighLevel's creator tools through exceptional craft, product vision and systems thinking. The Builder pod owns the visual creation tools that help customers build websites, funnels, landing pages, emails, forms, templates, and future AI-powered experiences without code.

This is a Lead Individual Contributor role. You will influence product direction through exceptional design craft, product thinking, and cross-functional leadership rather than direct people management.

As a lead individual contributor, you will partner with product and engineering leaders to shape the future of HighLevel's builder experiences. You will help teams make complex creation workflows feel approachable, powerful and polished for agencies, entrepreneurs and SMBs who need to move quickly and produce high-quality customer-facing work.

We expect candidates at this level to demonstrate exceptional design craft and consistently raise the quality bar across the teams they work with. You should care deeply about hierarchy, layout, typography, spacing, interaction quality, usability, accessibility, and the details that make builder experiences feel precise, trustworthy, and fast.

Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without portfolios will not be considered.

What You'll Do

• Lead design strategy and execution for one or more product pillars, translating customer needs, business goals and technical constraints into clear experience direction.

• Partner with product and engineering leaders to define product vision, prioritize opportunities and align teams around high-quality outcomes.

• Influence leadership decisions through customer empathy, data synthesis, product judgment, storytelling and strong design rationale.

• Drive quality reviews and set standards for usability, accessibility, interaction quality, visual consistency and design-system alignment.

• Mentor designers, improve critique, strengthen shared patterns and make design standards easier to adopt.

• Define and socialize metrics for design quality and impact, including usability, accessibility, task success, adoption, retention or customer satisfaction.

• Lead complex discovery and design work through ambiguity with clarity, speed and craft.

• Collaborate effectively across US and India time zones in a 100% remote environment.

What We Are Looking For

• 7+ years of relevant product design experience, with 2+ years in a leadership, mentorship or design direction capacity; experience in SaaS, B2B, platform, workflow-heavy or other complex digital product environments is highly valuable.

• An exceptionally strong portfolio that demonstrates systematic thinking, customer empathy, exceptional craft, measurable product impact and leadership beyond individual execution.

• Proven experience leading data-informed product design across the full lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing.

• Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility and product quality.

• Experience designing for AI-driven or intelligent interfaces, including collaboration with machine learning, data, automation or platform teams.

• Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions.

• Experience influencing design direction for high-impact product areas, systems, platforms or pillars, not only individual features or flows.

• Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, data partners, customer-facing teams, senior stakeholders and other designers.

• Excellent communication and facilitation skills, with the ability to simplify complex ideas, lead critiques and workshops and persuade through rationale, evidence and craft.

• Passion for improving team operations, design standards, processes, tools, documentation and better ways for teams to work.

How You Work

• You raise the bar for craft, visual sophistication and product quality across the teams around you.

• You move comfortably between product strategy, customer insight, systems thinking and hands-on design execution.

• You balance speed, detail, scalability and quality without losing sight of the customer.

• You build trust through warmth, candor, accountability and genuine respect for your teammates as people.

• You enjoy leading collaboration across time zones and cultural contexts, including with US- and India-based teammates.

• You communicate in ways that help distributed teams work with clarity, care, trust and momentum.

• You advocate for accessibility, inclusion and ethical design.

 

 EEO Statement

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