Marketing Analytics Analyst
About the role
About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- Supporting patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role (what you'll be doing)
We're looking for a Marketing Analytics Analyst to help build a best-in-class marketing measurement function.
This role sits between Marketing, Product and Data, helping ensure our marketing decisions are driven by accurate, trusted data rather than assumptions.
You'll work across SQL, marketing platforms, tracking, experimentation and reporting to improve our understanding of customer acquisition, attribution and commercial performance.
Supporting the Director of Marketing Analytics in delivering the company's marketing measurement and analytics strategy. You will help maintain our marketing data infrastructure, investigate data issues, build reporting, support experimentation and generate insights that improve marketing efficiency.
Marketing Performance Analytics
- Produce reporting across paid marketing channels including Meta, Google, TikTok and other acquisition platforms.
- Monitor over-arching marketing reporting to identify opportunities to improve efficiency.
- Analyse trends in spend, CAC, conversion rates, retention and LTV.
- Support marketing teams with ad hoc analysis and recommendations.
Marketing Data & SQL
- Write SQL queries to investigate marketing performance and customer behaviour.
- Validate marketing data across BigQuery, advertising platforms and internal systems.
- Build reusable datasets that improve reporting consistency.
- Help maintain reliable marketing data models.
Tracking & Measurement
- Assist with implementation and validation of marketing tracking.
- Investigate discrepancies between internal reporting and marketing platforms.
- Validate events across Segment, GA4 and advertising pixels.
- Support testing of new tracking implementations.
Attribution & Customer Journey
- Analyse customer journeys from first visit through to conversion.
- Support attribution reporting across marketing channels.
- Help improve measurement frameworks for paid media performance.
Stakeholder Support
- Work closely with Marketing, Product and Engineering teams.
- Translate analytical findings into clear business recommendations.
- Produce dashboards and reports for both technical and non-technical stakeholders.
- Document analytical processes and measurement methodologies.
About you (who you are)
Essential
- Knowledge of Meta, Google Ads and/or TikTok Ads.
- Experience analysing marketing or digital product data.
- Comfortable working with large unstructured datasets.
- Excellent analytical and problem-solving skills.
- Ability to explain technical findings clearly.
Preferred
- Experience with BigQuery.
- Experience with GA4.
- Experience building or maintaining dbt models.
- Familiarity with Segment or similar CDPs.
- Understanding of APIs and marketing data pipelines.
- Experience with A/B testing or experimentation.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.
Here's what makes joining Euc unique:
- What's next: our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing: we're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced and deeply rewarding.
- Make real impact: you'll deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth: you'll have high ownership, continuous feedback and dedicated development support.
- Join a motivated team: you'll collaborate with talented peers to solve complex clinical and operational problems at scale.
What's ahead in the UK
- Invest in your growth: annual development budget plus 3 days of professional development leave.
- Work flexibly: hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration.
- Support your well-being: private health insurance through Vitality, or opt for a monthly wellness allowance to spend on what matters most to you.
- Take time off: 25 days of holiday, enhanced parental leave, and work from anywhere 3 weeks out of the year.
- Join a connected team: a vibrant office culture with regular socials, clubs, after-school sport and seasonal events.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
