Senior Product Marketing - Bitpanda Fusion
About the role
Who we are
We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.
Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!
What you'll do
- Own the end-to-end acquisition and onboarding strategy for new Fusion customers, taking full ownership of the user journey from first touchpoint through registration, KYC, initial deposit, first trade, and early retention.
- Build and continuously optimize acquisition funnels targeted at active traders and high-value crypto customers, identifying and removing friction across every stage of the onboarding journey.
- Develop scalable acquisition channels across paid, owned, community, affiliate, referral, and partner ecosystems, with a strong focus on measurable customer growth. This includes building strategic partnerships with trading communities, educators, affiliates, and key platforms to drive qualified new traders to Fusion.
- Design targeted CRM and lifecycle journeys that convert registered users into funded and actively trading customers, rather than primarily promoting individual product features.
- Develop acquisition propositions, landing pages, campaigns, and onboarding materials that clearly communicate why active traders should choose Fusion as their trading venue, while monitoring competitor acquisition strategies, incentives, pricing, and trader propositions to continuously improve Fusion's ability to win customers from other exchanges.
Who you are
- 4+ years of experience in growth, customer acquisition, or product-led growth, ideally at a crypto exchange, broker, trading platform, fintech, or similar digital financial product, including experience working cross-functionally with Product, Marketing, Data, Compliance, and Operations to improve onboarding and customer conversion.
- Proven experience building and optimizing digital acquisition and onboarding funnels, with a strong understanding of conversion optimization and funnel analytics, as well as a strong analytical mindset and ability to translate customer and funnel data into actionable growth initiatives.
- Demonstrated ability to build acquisition through a combination of performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships, alongside a strong commercial understanding of metrics such as CAC, LTV, activation rate, funded-account conversion, retention, ARPU, and trading volume.
- Good understanding of active trading and the needs of experienced traders, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.
- Personal background as an active trader or technical analyst, and an existing network within European crypto trading communities, is a plus.
What’s in it for you
- Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
- Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
- Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
- Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
- Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
- Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
- Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
- Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
- Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
- Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
- Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration
.…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.
Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.