Senior Product Manager, Expansion

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

The Role

We're hiring a Senior Product Manager to own customer expansion at Apollo. One of our biggest growth levers is the customers we already have. When paid teams add seats, buy more credits, attach add-ons, or step up to a higher-value plan, that drives compounding revenue. You'll own the in-product surfaces that turn habitual usage into expansion, and you'll make those moments feel obvious, easy, and trusted.

Our Product, Design, Engineering teams are structured as Squads. You'll be assigned to a Squad alongside a Product Designer, Data Science partner, an Engineering Manager, and multiple Engineers, and you'll partner closely with the Activation, Free-to-Paid, and Pricing & Packaging teams to keep the monetization experience cohesive end to end.

What you will own

• Team invite and joiner experience that turns every new seat into an active, paying user.
• Admin upgrade request flow that captures the moment a teammate asks an admin for more.
• Credit and plan upsells that surface at the right time, driven by deeper and more habitual usage.
• Hand-offs that confidently guide qualified teams to Apollo's sales team.
• Reporting that shows where expansion is healthy and where it is leaking.

What you will do

• Go deep with paying customers, admins, and end users to deeply understand their needs, workflows, and friction points. Translate that understanding into the product changes that actually move the needle, and use it to set strategy and own your roadmap.
• Prototype fast. Use Claude Code and other AI tools to validate ideas before committing engineering resources. Ship to learn, then ship to scale.
• Use AI as a daily multiplier. Refine your thinking, automate the busywork, keep the team aligned, and free yourself to focus on the highest-leverage work.
• Write clear specs and make hard tradeoffs. Define the quality bar. Partner with design on experience and with engineering on delivery.
• Measure whether it worked. Instrument funnels, track conversion and expansion metrics, and feed what you learn back into the next cycle.
• Drive alignment across Free-to-Paid, Pricing & Packaging, Sales, Support, and other partners so what ships actually lands.

What we are looking for

• 4+ years of proven experience in SaaS product management. You've owned products end to end in a SaaS environment and can speak to the outcomes you drove.
• High agency and strong ownership. You create clarity in ambiguous environments and push work forward without waiting for direction.
• Track record of unlocking revenue. You've worked with a team to solve impactful problems that opened up new revenue, and you can point to the result.
• Product judgment. You focus on the highest-leverage problems, make hard tradeoffs, and say no to good ideas to protect great ones.
• Creative problem solver. You see the second and third option when most people stop at the first.
• Customer empathy. You optimize for your users' speed and confidence, not your own elegance.
• Influence without authority. You move fast and bring others with you. You communicate clearly, build trust quickly, and make the people around you better.
• Execution excellence. You define, ship, measure, and iterate without thrash. Shipping is the beginning of the work, not the end.
• Technical fluency. You engage with engineering on performance, reliability, and integrations as a credible partner.
• AI-native builder. You prototype with tools like Claude Code and Cursor and can show something you shipped, not just a spec you wrote.
• Domain experience in PLG, monetization, billing, or expansion surfaces is a plus, not a requirement.

The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Tier 1 Pay Range (San Francisco, New York City, Seattle)$161,900—$202,400 USDTier 2 Pay Range (All other US Locations)$140,800—$176,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. 

Learn more here!