Senior Manager, Marketing Revenue & Analytics
About the role
S'more about the team
We are looking for a data-savvy and self-motivated Marketing Strategy & Analytics Manager to join our Marketing team and support the fast and sustainable growth of the HelloFresh, Factor and Chefs Plate businesses in Canada. The Marketing Revenue & Analytics Manager helps drive customer and revenue optimization focus of the marketing team by leading complex data analysis and supporting the growth and management of a small team of marketing analysts. Reporting to the CMO of Hellofresh Canada, you will generate business insights, lead roadmap development and be the key contact and voice for marketing analytics in Canada.
Lettuce share what this role will be responsible for
- Overseeing Canadian revenue optimization of new and existing customers, using a small team to run analytics insights, processes, and practices that help drive top and bottom line revenue.
- Work closely with Finance Planning & Analytics to ensure top and bottom line revenue is on track to plan
- Lead all local experimentation in marketing performance monitoring and responsibilities related to taking action on revenue.
- Lead the review and scoping of data requests for the Marketing Analytics Team, as well as broader roadmap development.
- Stay up-to-date with industry and market developments that might impact business performance.
- Support and manage a small team of marketing analysts to help complete analyses and deep dives that produce insights that drive transformative change for the organization.
- Proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.
- Play the role of driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
- Be the voice for the marketing analytics function, supporting the local marketing team in understanding new metrics and teaching foundational analysis skills.
- The key contact for the Global Marketing BI and other marketing analytics teams in other markets to drive cross-market collaboration, best practice sharing, and insights.
- Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.
- Support additional internal metrics in retention and NPS deep dives when required o understand customer concerns.
- Actively support all marketing annual and quarterly planning processes, from analysis to budget to storytelling.
- All other duties, as assigned
Sound a-peeling? Here's what we're looking for
- 4+ years in a highly analytical role, with experience managing junior reports (bonus if you’ve worked in a Start-Up or in a high-growth environment).
- Advanced abilities in Excel and SQL, along with requisite knowledge in other relevant languages (eg. python and R), as well as an ability to use statistical modeling techniques for robust analysis.
- A strong business acumen and can translate insights into actionable recommendations that align with business objectives.
- Ability to support, mentor and work collaboratively with other junior team members to drive forward high quality and thoughtful analysis.
- Intellectual curiosity: you always want to know the “why” and you go beyond the scope of a given assignment to get your answers.
- Motivated by challenging targets and are keen to tackle both the big projects and small tasks in order to grow the business.
- Highly collaborative and an excellent communicator: you distill and communicate complex solutions to a non-technical audience.
- Strong project management skills with an ability to prioritize according to highest business impact.
Let’s cut to the cheese, this is why you'll love it here
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered
- Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
- Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!
Flexible Hybrid Approach
At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
#LI-HYBRID
Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.
HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.
This is a posting for an existing vacancy. We are actively seeking to fill this position.
