---
title: "Growth Marketing Lead, Marketplace"
company: "Wonderschool"
company_url: "https://www.remjobs.works/companies/wonderschool"
url: "https://www.remjobs.works/job/wonderschool-growth-marketing-lead-marketplace-c6d3d055-af79-41fa-9c20-fabc07eba94c"
apply_url: "https://job-boards.greenhouse.io/wonderschool/jobs/7849944003"
workplace: onsite
location: "San Francisco"
employment_type: unspecified
seniority: lead
role: marketing-growth
region: united-states
date_posted: 2026-08-29T22:48:32.000Z
first_seen_by_remjobs: 2026-09-05T08:29:54.177Z
---

# Growth Marketing Lead, Marketplace

**Wonderschool** · San Francisco

Apply: https://job-boards.greenhouse.io/wonderschool/jobs/7849944003

## About Wonderschool

Wonderschool is a leading provider of comprehensive childcare solutions. Wonderschool helps educators, families, and state leaders increase the health of the childcare landscape.

## About the role

**About Wonderschool**

Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.

**The Role**

You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.

**What You'll Do**

*Parent growth*

- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.

- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.

- Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.

*Provider growth*

- Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.

- Recruit teachers and educators onto the platform through events, social ads, and community partnerships.

- Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.

*Systems and measurement*

- Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.

- Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.

- Work closely with product and engineering on the website and funnel.

**Who You Are**

- Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.

- Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.

- Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.

- Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.

- Demographically savvy: you know how to adapt messaging across very different communities.

- A systems builder. You would rather build a machine than run the same play twice by hand.

- Hands-on with AI tools and excited to apply them to marketing and the parent experience.

**Nice to Have**

- Experience at a two-sided marketplace.

- Early childhood education, childcare, or edtech familiarity.

- Experience recruiting educators or similar supply-side audiences.

**Location and Compensation**

- Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.

- Compensation: Competitive market rate plus meaningful equity.

---

Source: Wonderschool's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/wonderschool-growth-marketing-lead-marketplace-c6d3d055-af79-41fa-9c20-fabc07eba94c