---
title: "Customer Advocacy Manager"
company: "Thatch"
company_url: "https://www.remjobs.works/companies/thatch"
url: "https://www.remjobs.works/job/thatch-customer-advocacy-manager-d8568e84-55e7-44a1-9025-d5ece26beb93"
apply_url: "https://thatch.com/jobs/5405815008?gh_jid=5405815008"
workplace: remote
location: "Remote (US)"
remote_scope: "US"
employment_type: unspecified
seniority: mid
role: other
region: united-states
date_posted: 2026-08-27T14:22:41.000Z
first_seen_by_remjobs: 2026-09-04T17:43:54.509Z
---

# Customer Advocacy Manager

**Thatch** · Remote (US)

Apply: https://thatch.com/jobs/5405815008?gh_jid=5405815008

## About Thatch

Thatch is an all-in-one platform that makes it easy to offer the most personalized healthcare experience to your employees using an ICHRA.

## About the role

##### About the role

Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.

You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently.

This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.

##### What you'll do

- Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.

- Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.

- Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.

- Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.

- Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

##### What we're looking for

- 8+ years of experience in customer marketing, advocacy, community, or a related function.

- Experience building a customer reference or advocacy program from the ground up.

- A track record of turning customer relationships into measurable business outcomes.

- Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.

- Comfort operating as a senior, hands-on IC in a fast-moving environment

##### Experience that stands out

- Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.

- Existing relationships with industry analysts, media, conference organizers, or other relevant external communities.

##### What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

- Initial conversation with a recruiter.

- Hiring manager interview.

- Conversations with members of the team.

- Final conversation with our leadership team.

Estimated Compensation Range$130,000—$170,000 USD

##### About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read [more on Thatch here](https://thatch.ai/company).

---

Source: Thatch's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/thatch-customer-advocacy-manager-d8568e84-55e7-44a1-9025-d5ece26beb93