--- title: "Brand Marketing Lead" company: "Kittl" company_url: "https://www.remjobs.works/companies/kittl" url: "https://www.remjobs.works/job/kittl-brand-marketing-lead-59aef469-c8d0-491a-bbca-26a957b99f65" apply_url: "https://jobs.ashbyhq.com/kittl/da6ed85c-3d42-4b45-bb5d-333933f3cd52" workplace: onsite location: "Berlin" employment_type: full-time seniority: lead role: marketing-growth region: europe skills: ["figma"] date_posted: 2026-08-24T14:53:36.583Z first_seen_by_remjobs: 2026-09-04T18:12:29.245Z --- # Brand Marketing Lead **Kittl** · Berlin Apply: https://jobs.ashbyhq.com/kittl/da6ed85c-3d42-4b45-bb5d-333933f3cd52 ## About Kittl Kittl is the AI design platform built for creativity. Create with top image gen models, pro editing tools, mockups, and curated assets — free to start. ## About the role **A little about us** - AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team - Rapid growth: 11 million users since 2022 - Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely - Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build - Strong backing: Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and DropboxLearn more: [www.kittl.com/career](http://www.kittl.com/career) **Your role at Kittl** Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl *is* like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out. **This role is for you if** - You have a gift for language - you notice when a sentence is doing real work versus just filling space - You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad - You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks - You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked - You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships - You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships - You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand**What you'll do** - Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard - Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery - Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity - Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels - Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads - Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after - Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all**Who you are** - 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title) - Has done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to - You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is - You are comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious - You are used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain - Background in FMCG, DTC, or consumer goods brands is a strong plus - Social media or community-building experience is a plus**Show us, don't tell us** Send us 3 pieces you owned end to end - a campaign, an activation, a launch, a piece of writing that did real work. For each one, tell us briefly: what you did, where it ran, and what happened. We'd rather see one scrappy idea you fought for and shipped than five polished pages from a deck. **Interview process** - Recruiter interview (30 min) - Hiring Manager interview (45 min) - Case Study interview (60 min) - Bar Raiser interview (45 min)**You'll do well here if** - You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does - You'd rather make the call and adjust than wait until you're certain. Velocity is the only advantage that can't be copied - You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone - You'll argue for your position and commit fully when the call goes the other way - You care about details other people would call excessive. Our standards are higher than most people think is reasonable, on purpose - You use AI constantly and still own every word you ship**It's probably not the right fit if** - You need consensus before you move - You'd rather specialise narrowly than own a whole problem end to end - You find it draining to have your thinking challenged in the open. We do that a lot, and it's sometimes uncomfortableEvery new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world. **Benefits** - Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most - Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users - AI enablement: We use AI across the company, not just in the product - Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing - Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun - Work-life balance: 30 vacation days a year, plus public holidays - Flexible hours: Core hours are 11am to 5pm CET. How you build the rest of your day is up to you - Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home - Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours - VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it - Lunch: Daily chef-prepared meals in the office. - Mobility: Your monthly BVG ticket, fully covered - Health & fitness: Urban Sports Club M membership - Learning & development: Annual L&D budget for your professional growth - German classes: Online group courses at every level🌈* At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!* --- Source: Kittl's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/kittl-brand-marketing-lead-59aef469-c8d0-491a-bbca-26a957b99f65