--- title: "Head of Strategic Product Development (all genders)" company: "HelloFresh" company_url: "https://www.remjobs.works/companies/hellofresh" url: "https://www.remjobs.works/job/hellofresh-head-of-strategic-product-development-all-genders-0fa09afe-4958-477f-850b-438aded1acff" apply_url: "https://careers.hellofresh.com/global/en/job/8102631?gh_jid=8102631" workplace: onsite location: "København, Capital RegionDenmark, Denmark" employment_type: unspecified seniority: vp role: other region: europe date_posted: 2026-08-03T12:23:27.000Z first_seen_by_remjobs: 2026-08-26T15:14:48.858Z --- # Head of Strategic Product Development (all genders) **HelloFresh** — København, Capital RegionDenmark, Denmark Apply: https://careers.hellofresh.com/global/en/job/8102631?gh_jid=8102631 ## About the role **The Role (What’s in the Box)** **Our Nordic Product team shapes the meals, assortment and new concepts that customers experience every week across Denmark, Sweden and Norway.** As Head of Strategic Product Development, you will shape and drive HelloFresh Nordics' physical product vision in close partnership with the Product Director. You'll balance two lenses: an **outside-in view**, tracking how our industry and competitors are evolving and how customer tastes and needs are shifting more broadly, and an **inside-out view**, grounded in how our own product and assortment are actually performing and what our existing customers are telling us. Bringing these together, you'll build a roadmap in close partnership with Marketing, so our biggest product bets and go-to-market efforts move as one. Beyond setting direction, you'll own execution — leading cross-functional initiatives, scaling our assortment innovation program, and commercially managing our monetised product portfolio. The team you'll lead is still young, so a significant part of this role is building it: shaping its structure, its processes, and the way it works with stakeholders across the business, turning it into a mature, reliable engine for product strategy in the Nordics. ##### What You’ll Do (The Recipe) **Strategic product roadmap — building & execution** - Own the view of what our physical product should look like, grounded both in an outside-in read of industry, competitor, and customer trends, and in a solid understanding of how our existing product and assortment are performing and what our current customers tell us through feedback - Identify, assess, and quantify strategic opportunities to evolve the product and grow the business profitably - Co-shape the overall product strategy in close partnership with the Product Director - Align the roadmap tightly with Marketing, so that our big bets are jointly defined and brought to customers as a single, coherent play to drive acquisition and retention - Anchor the roadmap with other key stakeholders, including Operations and the International Product team - Lead the execution of cross-functional strategic initiatives. **Assortment innovation strategy & execution** - Own the assortment innovation program: identify and develop new concepts, seasonal and thematic offerings, and limited-time offers. - Coordinate execution and implementation of new concepts across Menu Planning, Recipe & Ingredient Development, and Marketing **Monetised product — commercial & operational ownership** - Manage and optimise the performance of our monetised products - Own the commercial results (average order value (AOV) and profit contribution) and operational execution of this portfolio. **Team building & ways of working** - Shape and structure a still-young team so it can deliver reliably — Define clear roles, priorities and ways of working so the team can deliver reliably - Build robust processes with key stakeholders (Marketing, Menu Planning, Operations, International Product) so cross-functional work runs smoothly rather than on an ad hoc basis. ##### What You’ll Bring (Your Ingredients) - You bring relevant experience—typically 5–10 years—in FMCG, consumer products, management consulting or a similar field. - You have proven experience directly managing and developing a team. - A hands-on player-coach: as comfortable doing the strategic and analytical work yourself as you are developing and directing a team - Genuinely curious about consumer and food trends and the competitive landscape, while equally grounded in what our existing product performance and customer feedback are telling us - Comfortable building team structure and processes from a fairly blank slate, not just running an established machine - Strong stakeholder management skills — able to align Product, Marketing, Operations, and international counterparts around a shared plan - Excellent business acumen: able to identify, quantify, and business-case strategic opportunities - Working language is English; proficiency in Swedish, Danish, or Norwegian is a plus; knowledge and understanding of Scandinavian food culture and consumers is a strong plus ##### Team & Location You'll report directly to the Product Director, Nordics, and lead a team of 2 Product Managers and 1 Senior Product Strategy Manager. The role covers Denmark, Sweden and Norway and is based in our Copenhagen office. ##### What We Offer (The Toppings) - HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions. - Learning and Development – Make the most of a dedicated Learning & Development budget and the HelloMint mentorship program. - Receive 25 days of paid vacation per year, + 5 days of feriefridage. Paid leave also provided for your child’s first sick day. - Parent Benefits – Benefit from a Parental Leave policy supporting your family needs. - Compensation and Perks – Includes a 5% company-paid pension and insurance package. - Health – Access to Spill online therapy, available within 24 hours of request. - Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday. - Fitness and Well-being – Discounts at SATS gym, plus access to sports and exercise clubs. **Are you the missing ingredient?**** **If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days. ##### --- Source: HelloFresh's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/hellofresh-head-of-strategic-product-development-all-genders-0fa09afe-4958-477f-850b-438aded1acff