--- title: "Founding Marketing Lead" company: "FirstWork" company_url: "https://www.remjobs.works/companies/firstwork" url: "https://www.remjobs.works/job/firstwork-founding-marketing-lead-94859a31-d438-492b-b5c0-b4b23d4052d5" apply_url: "https://jobs.ashbyhq.com/firstwork/920adec9-baf0-4fe8-817b-a419c077cf17" workplace: remote location: "London" remote_scope: "London" employment_type: full-time seniority: founding role: marketing-growth region: united-kingdom date_posted: 2026-09-04T15:13:11.881Z first_seen_by_remjobs: 2026-09-04T18:43:20.857Z --- # Founding Marketing Lead **FirstWork** · London Apply: https://jobs.ashbyhq.com/firstwork/920adec9-baf0-4fe8-817b-a419c077cf17 ## About FirstWork Firstwork is a next-generation HR platform designed specifically for companies with dynamic workforce needs. Our mission is to streamline and automate key HR processes to help businesses operate more efficiently and effectively. What We Do (for now): (1) Smart Onboarding 📋: Our platform simplifies the onboarding process by automating the collection and verification of credentials, such as right-to-work documents, insurance forms and driver’s licenses. This reduces administrative burden and accelerates the time-to-productivity for new hires. (2) AI-Assisted Activation 🤖: Leveraging AI, we enhance communication and messaging for new hires, ensuring they receive timely and relevant information. This helps in better engagement and faster integration into their roles. (3) Perpetual Compliance ✅: Our system uses AI and OCR technology to continuously monitor and ensure compliance with various regulatory requirements. This includes tracking expirations of critical documents, updating records, and generating compliance reports, thus reducing the risk of penalties and legal issues. ## About the role ##### About Firstwork Labour markets are broken. Millions of people are ready to work and can't start. Screening, right-to-work checks, contracts, onboarding and scheduling still run across disconnected systems, with hundreds of manual decisions in between. Firstwork builds AI agents that run frontline workforce operations end to end. We activate hundreds of thousands of workers a month globally for some of the world's largest employers and staffing firms, working forward-deployed inside the customer's operation. Backed by Y Combinator and Gradient (Google’s AI fund), with offices in New York, with London and Dubai opening later this year. ##### Why this role Our buyers run large frontline workforces. Most of them have been sold AI once already, by someone whose product fell over the moment it met their compliance requirements. They are polite about it and they are deeply sceptical. Which makes this a credibility problem first and an awareness problem second. Volume does nothing to this audience. Precision does. A report they can't get anywhere else. A customer story from a peer whose opinion they respect. A dinner with eight people who all have the same problem. A founder saying something specific in public rather than something safe. You are the first marketing leader at Firstwork. The remit is global and Europe is the target market. You set the positioning, build the function, and hire against it. Research and Editorial produce the original work. Sales will tell you within a week whether any of it landed. ##### What you'll do - Positioning, messaging, brand and design direction - Product marketing and launches - Demand generation, with a pipeline number attached to it - Executive marketing, meaning curated dinners, roundtables and the industry events worth showing up to - Website, customer stories and references - Research and report launches, run with Research and Editorial - Social, including the CEO's LinkedIn, the company channels and the voice we take in public - The publishing calendar, and distribution across every channel we have - Analyst relations - Hiring the marketing team, starting with a Programs and Events Manager ##### What we're looking for - Six or more years in B2B marketing, including a stretch at an early-stage company where you did the work yourself - Experience marketing something technical to an enterprise buyer who is not technical - Strong writing. We will test it, and it isn't a thing we compromise on - Taste in design, and enough confidence to hold the standard when someone pushes back - Fluency with current AI marketing tools and workflows. We will ask about your stack, and the bar is that none of it shows in the output - The ability to run an event senior people actually turn up to - Comfort with being measured on pipelineIf you have been waiting to build a marketing function from the first sentence onwards, write to us. Firstwork is an equal opportunity employer. We evaluate applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status. --- Source: FirstWork's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/firstwork-founding-marketing-lead-94859a31-d438-492b-b5c0-b4b23d4052d5