--- title: "EMEA Sales Lead" company: "FirstWork" company_url: "https://www.remjobs.works/companies/firstwork" url: "https://www.remjobs.works/job/firstwork-emea-sales-lead-def7c025-1f04-4582-833e-c0ab7f50fc72" apply_url: "https://jobs.ashbyhq.com/firstwork/780d57e7-6f4d-4490-bf17-9c1441a3048f" workplace: remote location: "London" remote_scope: "London" employment_type: full-time seniority: lead role: sales region: united-kingdom date_posted: 2026-09-04T14:39:05.894Z first_seen_by_remjobs: 2026-09-04T18:43:20.857Z --- # EMEA Sales Lead **FirstWork** · London Apply: https://jobs.ashbyhq.com/firstwork/780d57e7-6f4d-4490-bf17-9c1441a3048f ## About FirstWork Firstwork is a next-generation HR platform designed specifically for companies with dynamic workforce needs. Our mission is to streamline and automate key HR processes to help businesses operate more efficiently and effectively. What We Do (for now): (1) Smart Onboarding 📋: Our platform simplifies the onboarding process by automating the collection and verification of credentials, such as right-to-work documents, insurance forms and driver’s licenses. This reduces administrative burden and accelerates the time-to-productivity for new hires. (2) AI-Assisted Activation 🤖: Leveraging AI, we enhance communication and messaging for new hires, ensuring they receive timely and relevant information. This helps in better engagement and faster integration into their roles. (3) Perpetual Compliance ✅: Our system uses AI and OCR technology to continuously monitor and ensure compliance with various regulatory requirements. This includes tracking expirations of critical documents, updating records, and generating compliance reports, thus reducing the risk of penalties and legal issues. ## About the role ##### About Firstwork Labour markets are broken. Millions of people are ready to work and can't start. Screening, right-to-work checks, contracts, onboarding and scheduling still run across disconnected systems, with hundreds of manual decisions in between. Firstwork builds AI agents that run frontline workforce operations end to end. We activate hundreds of thousands of workers a month globally for some of the world's largest employers and staffing firms, working forward-deployed inside the customer's operation. Backed by Y Combinator and Gradient (Google’s AI fund), with offices in New York, with London and Dubai opening later this year. ##### Why this role European customers are not evaluating us out of curiosity. Workforce compliance has turned into a board-level risk and there are deadlines attached to it. The demand is already here. What we don't have is coverage, or an enterprise motion that repeats. You are the first commercial hire in Europe and you build the team around you. It is a player-coach role and it stays that way, because we are not going to put someone in charge of coaching a European motion; they have never run against European buyers themselves. You carry a quota while you hire. A Solutions Consultant joins alongside you, SDRs come after that, and how the pod fits together is your call. None of this starts from zero. The North American playbook holds up on qualification, pricing, security review and technical validation. Your job is to work out which parts of it survive European procurement, works councils and regulators, rebuild the rest, and turn the result into the thing every rep in the region runs. ##### What you'll do - Own enterprise revenue across EMEA, and carry your own deals from first meeting through to signature - Build and qualify pipeline in staffing, healthcare, logistics, manufacturing and retail - Turn the North American motion into a European playbook other people can run - Hire the pod. SDRs, account executives, and with the CEO, the first five people on the team - Forecast well enough that the exec team can plan the company against it - Get what you hear in the field back to product while it still matters ##### What we're looking for - Seven or more years selling complex enterprise software, with six and seven figure closes you can talk us through in detail - Time selling into staffing, healthcare, logistics, manufacturing and/or retail - Deals across more than one European market, so you know how procurement, works councils and regulators change the shape of a cycle - Experience hiring and managing reps while still carrying your own number - The ability to hold a room with a Head of Compliance and a CTO in it at the same time - A territory run on tooling rather than headcount. AI for account mapping, call prep, proposals and pipeline hygiene, and we will ask to see the stack - No difficulty being wrong in front of the CEOIf you have built a commercial team once and think the second one would be better, we should talk. Firstwork is an equal opportunity employer. We evaluate applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status. --- Source: FirstWork's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/firstwork-emea-sales-lead-def7c025-1f04-4582-833e-c0ab7f50fc72