---
title: "Founding SDR - NA"
company: "doinstruct"
company_url: "https://www.remjobs.works/companies/doinstruct"
url: "https://www.remjobs.works/job/doinstruct-founding-sdr-na-e35bc443-525d-4db1-8ec2-ca92bcdf2881"
apply_url: "https://jobs.ashbyhq.com/doinstruct/48b8ada1-b771-48d9-853e-ff4ba1d8aaef"
workplace: hybrid
location: "Toronto, Canada"
employment_type: full-time
seniority: founding
role: sales
region: canada
date_posted: 2026-09-22T08:56:27.043Z
first_seen_by_remjobs: 2026-09-22T09:10:51.609Z
---

# Founding SDR - NA

**doinstruct** · Toronto, Canada

Apply: https://jobs.ashbyhq.com/doinstruct/48b8ada1-b771-48d9-853e-ff4ba1d8aaef

## About doinstruct

doinstruct embeds role-specific training into daily work for frontline teams — create, deploy, and measure training in 35+ languages, powered by AI.

## About the role

You're early in your career and want proof, not a title, that you can sell. doinstruct sells AI-powered frontline training software into manufacturing, logistics, food and construction, and is hiring its first junior SDR for the US and Canada market it just broke into. 
You'll work directly with Jonathan, our Founding AE NA, who has led SDR teams before and coaches you day to day. What this role asks for is hunger, fast learning and turning AI-assisted tools into real qualified meetings.

#### What you'll own:

- Be the tip of the spear for the sales team turning first conversations into million dollar deals

- Qualify prospects in manufacturing well enough so Jonathan can bring your leads over the finish line

- Keep the CRM accurate, so your pipeline reflects reality

- Learn from daily coaching and become better every week

- Learn the challenges of your customers in ways how the doinstruct platform can help solve them

#### Who you are:

- Based in, or able to relocate to, Toronto (Canada) to work side on side with Jonathan in the office at least 3d/week

- A completed or nearly completed bachelor's degree, or one prior SDR/BDR stint already behind you

- Be able to work in Canada without sponsorship

- Concrete evidence you push harder than you have to: a demanding program, a job held through school, a competitive team

#### Why doinstruct:

- Backed by top tier investors (HV Capital and Creandum), with budget and leadership time already committed to the North America bet

- Jonathan, our NA AE, has led SDR teams before, you’re coached by one of the best

- doinstruct is a post-Series A company of around 75 people globally, still small enough that your work is visible past your own manager

#### What success looks like:

- 3 months: Ramped up with the confidence to tackle the market and speak to customers on your own!

- 6 months: Begin to produce predictable pipeline through strategic outbound playbooks and qualified opportunities

- 12 months: Become the standard as to which future NA SDR’s strive to Achieve!____

At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

**Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.**

*We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.*

*_*

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

---

Source: doinstruct's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/doinstruct-founding-sdr-na-e35bc443-525d-4db1-8ec2-ca92bcdf2881