---
title: "Brand Marketing Manager"
company: "Coins.ph"
company_url: "https://www.remjobs.works/companies/coins-ph"
url: "https://www.remjobs.works/job/coins-ph-brand-marketing-manager-d8719be9-5141-47fe-bd6f-3000669c8dab"
apply_url: "https://jobs.lever.co/coins/1f2c9f0f-f820-47f1-8263-86e99d135a41"
workplace: hybrid
location: "Taguig City, Metro Manila, Philippines"
employment_type: unspecified
seniority: mid
role: marketing-growth
region: asia-pacific
date_posted: 2026-09-24T10:21:27.515Z
first_seen_by_remjobs: 2026-09-24T10:41:19.247Z
---

# Brand Marketing Manager

**Coins.ph** · Taguig City, Metro Manila, Philippines

Apply: https://jobs.lever.co/coins/1f2c9f0f-f820-47f1-8263-86e99d135a41

## About the role

***Join the Pioneer Crypto Brand in the Philippines!***
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

##### What you'll do

- Develop and drive the go-to-market brand strategy for [Coins.ph](http://coins.ph/)’s brand and [products.](http://products.build/)

- [Build](http://products.build/) and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.

- Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment

- Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams

- Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration

- Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage

- Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships

- Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

##### What we expect from you

- 3-5+ years of experience in brand marketing

- Track record of spearheading brand launches and marketing campaigns that drove significant business results

- Demonstrated ability to build relationships with key stakeholders and influence at all levels

- Formidable creative narrative and story-telling skills to position [Coins.ph](http://Coins.ph) as a crypto and finance leader in Philippines and Southeast Asia

- ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings

- Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact

- Project management, prioritization skills & ability to manage multiple projects at different stages of development

- A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

- Exceptional project & time management skills

- Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker

- Ability to anticipate issues and resolve them based on sound business judgment

***Join the Coins Team Now!***
**Meaningful Collaborations **- The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
**Scalable Growth -** Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
**A Space For Bright Ideas -** Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

---

Source: Coins.ph's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/coins-ph-brand-marketing-manager-d8719be9-5141-47fe-bd6f-3000669c8dab