---
title: "Wealth & Lending Marketing Specialist"
company: "Blue Cube Services"
company_url: "https://www.remjobs.works/companies/blue-cube-services"
url: "https://www.remjobs.works/job/blue-cube-services-wealth-lending-marketing-specialist-76bf72f8-e6f5-496b-9c22-3b2e76ba9d4e"
apply_url: "https://job-boards.greenhouse.io/bluecubeservices/jobs/8160920"
workplace: onsite
location: "Philippines"
employment_type: unspecified
seniority: mid
role: marketing-growth
region: asia-pacific
date_posted: 2026-08-27T02:25:40.000Z
first_seen_by_remjobs: 2026-09-19T22:07:52.773Z
---

# Wealth & Lending Marketing Specialist

**Blue Cube Services** · Philippines

Apply: https://job-boards.greenhouse.io/bluecubeservices/jobs/8160920

## About the role

**Location:** Remote, Philippines 
**Reports to:** Chief Marketing Officer 
**Experience:** 5–7 years in consumer marketing, ideally with exposure to wealth management, lending, fintech, crypto, or premium/VIP financial products

#####

##### Role Overview

We are hiring a Wealth & Lending Marketing Specialist to own the growth of two of our most strategic consumer products: our **VIP wealth management program** and our **lending program**. This is a senior IC-style role responsible for the full marketing mix across both products. Strategy, positioning, acquisition, lifecycle, and retention. With a clear mandate to grow assets, loans, and revenue.

##### Key Responsibilities

###### Strategy and positioning

- Own the marketing strategy and roadmap for both the consumer VIP wealth management program and the lending program

- Define and continuously sharpen the positioning, messaging, and value propositions for each product, including the differences between mass-affluent, VIP, and high-net-worth audiences

- Identify the most valuable customer segments and design programs to acquire, deepen, and retain them

###### Acquisition and growth

- Plan and execute acquisition campaigns across paid, owned, and earned channels to drive qualified sign-ups, deposits, AUM, and loan originations

- Work with the growth and performance marketing teams to scale what is working and unlock new channels

- Build referral, partner, and ambassador motions appropriate to a premium financial audience

- Set, track, and report on the core commercial KPIs: AUM, net new deposits, loan book size, revenue, retention, and CAC/LTV

###### Lifecycle and retention

- Design and run lifecycle programs across email, push, in-app, and CRM to onboard, educate, upsell, and retain wealth and lending customers

- Create high-touch communications appropriate to a VIP audience, including bespoke updates, exclusive content, and relationship-driven moments

- Build retention programs that increase wallet share over time, including cross-sell between wealth and lending

###### Product marketing and content

- Translate complex wealth and lending mechanics (yield sources, custody, risk, collateralisation, LTV, liquidation, fees) into clear, trustworthy, audience-appropriate copy

- Produce or commission the assets needed across the funnel. Landing pages, product guides, comparison content, case studies, and educational material

- Partner with research and content teams to build a steady drumbeat of high-quality wealth and lending content

###### Cross-functional collaboration

- Work closely with the wealth and lending product teams to shape the roadmap, launches, and in-product experience from a customer perspective

- Coordinate with compliance and legal to ensure all marketing is accurate, compliant, and appropriate for the jurisdictions in scope

- Partner with the broader marketing org (brand, growth, content, social, lifecycle) to ensure a coherent experience across the customer journey

#####

##### Requirements

- 5–7 years of marketing experience, with meaningful time spent owning consumer financial products end-to-end

- Demonstrable track record growing a product against hard commercial KPIs (AUM, deposits, loan originations, revenue, retention)

- Strong strategic instincts paired with a willingness to roll up your sleeves and ship the work

- Strong written English and the ability to communicate sensitive financial concepts clearly and credibly

- Comfort working with data. Defining the funnel, setting KPIs, and using analytics to make decisions

- Experience working with compliance and legal teams on regulated financial marketing

- Self-starter mindset. Happy to set direction, prioritise, and operate autonomously in a fast-moving environment

##### Nice to Have

- Direct experience marketing wealth management, private banking, lending, or crypto yield/lending products

- Working knowledge of crypto, digital assets, and the broader institutional and HNW landscape

- Experience marketing to VIP or HNW audiences with appropriate tone, channels, and white-glove tactics

- Familiarity with crypto-specific channels and communities (X/Twitter, Telegram, KOLs, on-chain campaigns)

- Comfort using AI tooling to accelerate content, segmentation, personalisation, and analysis

#####

##### What Success Looks Like in the First 6 Months

- Clear, agreed positioning and messaging frameworks for both the VIP wealth program and the lending program

- Live, measurable acquisition and lifecycle programs running across both products

- Transparent dashboards tracking AUM, deposits, loan originations, retention, and CAC

- Demonstrable growth in the core commercial KPIs attributable to marketing work

---

Source: Blue Cube Services's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/blue-cube-services-wealth-lending-marketing-specialist-76bf72f8-e6f5-496b-9c22-3b2e76ba9d4e