---
title: "Performance Marketing Manager  | Betty UK"
company: "Betty"
company_url: "https://www.remjobs.works/companies/betty"
url: "https://www.remjobs.works/job/betty-performance-marketing-manager-betty-uk-fad131b4-5ad1-44cf-8d9a-915dd1dac806"
apply_url: "https://job-boards.greenhouse.io/bettyjobboard/jobs/5246974007"
workplace: onsite
location: "Sofia, Bulgaria"
employment_type: unspecified
seniority: mid
role: marketing-growth
region: europe
date_posted: 2026-09-23T14:08:59.000Z
first_seen_by_remjobs: 2026-09-23T14:13:36.567Z
---

# Performance Marketing Manager  | Betty UK

**Betty** · Sofia, Bulgaria

Apply: https://job-boards.greenhouse.io/bettyjobboard/jobs/5246974007

## About the role

**About Us:**

**Betty** is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. **Betty UK **is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

**Our Values:**

- We are honest - we value honesty in all aspects.

- Bring the Olives - we offer premium customer experience.

- Think Big - we believe in always striving for more.

**Key Responsibilities:**

- Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.

- Execute, optimize, analyze, and report on campaign performance.

- Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.

- Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.

- Work with tracking and analytics tools to ensure campaigns are measured accurately.

- Develop expertise in the UK gambling market while collaborating with a diverse team of experts.

- Collaborate with internal and external design teams to produce engaging and high-performing advertising content.

**We are looking for:**

- 3+ years of hands-on experience in user acquisition, performance marketing, or paid media.

- Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.

- Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.

- Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.

- Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.

- Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.

- A proven track record of executing performance marketing strategies that contribute to revenue growth.

- Fluency in written and spoken English.

- Ability to adapt quickly and perform well in a fast-paced environment.

**What we offer:**

- Competitive salary

- Premium Health insurance

- Career and skills development opportunities

- Fun and collaborative team environment

- New modern office space

---

Source: Betty's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/betty-performance-marketing-manager-betty-uk-fad131b4-5ad1-44cf-8d9a-915dd1dac806