---
title: "Senior CRM Manager - Reactivation"
company: "Betsson Group"
company_url: "https://www.remjobs.works/companies/betsson-group"
url: "https://www.remjobs.works/job/betsson-group-senior-crm-manager-reactivation-3c8c752d-12d1-433e-a0ad-ee3626ad89ba"
apply_url: "https://job-boards.greenhouse.io/betsson/jobs/8201307"
workplace: onsite
location: "Malta"
employment_type: unspecified
seniority: senior
role: other
region: other
skills: ["jira", "salesforce"]
date_posted: 2026-09-14T15:01:14.000Z
first_seen_by_remjobs: 2026-09-15T16:20:41.113Z
---

# Senior CRM Manager - Reactivation

**Betsson Group** · Malta

Apply: https://job-boards.greenhouse.io/betsson/jobs/8201307

## About the role

Betsson Group is looking for a **self-driven and detail-oriented CRM expert** with a **"can-do" attitude** to join our **Global CRM & Engagement department**. This is an excellent opportunity to be part of a team of **CRM enthusiasts** dedicated to driving customer engagement and reactivation.

The role involves **end-to-end management** of **reactivation lifecycle campaigns** and communications across multiple brands, markets, and products. The primary focus is on **winning back inactive customers** and nurturing this segment to **reduce repeated churn**, directly impacting key performance indicators (KPIs).

##### Key Responsibilities:

- Customer Communication & Campaigns: Execute hyper-segmented reactivation campaigns to engage inactive customers and minimize churn.

- Project Management: Utilize JIRA for efficient task and project management while ensuring seamless communication with stakeholders.

- Automation & Scalability: Implement automated campaign journeys to improve operational efficiency and campaign reach.

- CRM Budget Management: Leverage advanced prediction modeling to allocate budget effectively, optimizing investment in high-value customer segments.

- Campaign Optimization: Continuously refine and test audience segmentation and reward structures to maximize profitability.

- Analysis & Reporting: Conduct campaign performance analysis, measure ROI, and refine lifecycle offers for improved customer engagement.

- Process Improvement: Identify opportunities for enhancement within CRM operations and implement solutions to drive efficiency.

- Localization & Compliance: Tailor CRM strategies to align with market-specific regulations, trends, and competitor activity.

- Collaboration: Work closely with Customer Support to enhance customer journeys and reduce unnecessary support requests.

- Stakeholder Communication: Provide regular updates and insights to senior stakeholders on reactivation campaign success and customer behavior.

- On-Call Support: Participate in a rotational on-call schedule to manage any reactivation campaign-related incidents outside regular working hours.

##### Required Experience & Skills:

- Minimum 6 years of CRM experience, ideally in the iGaming industry.

- Experience working in a multi-brand, multi-jurisdiction environment.

- Strong understanding of player segmentation, bonuses, and incentives.

- Ability to interpret CRM data and translate insights into actionable strategies.

- Proficiency in CRM tools and email marketing platforms, such as Salesforce or Xtremepush.

- Strong project management skills, with the ability to handle multiple campaigns at once.

- Results-driven mindset with a strong focus on customer engagement.

- Excellent written and verbal communication skills in English.

##### Additional Preferred Skills:

- Proficiency in Spanish, Portuguese, Greek, Latvian or Polish is a plus.

- Passion for online casino, poker, and sportsbook betting products.

#### CHALLENGE ACCEPTED?

***By submitting your application, you understand that your personal data will be processed as set out in our ***[Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&reserved=0)

---

Source: Betsson Group's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/betsson-group-senior-crm-manager-reactivation-3c8c752d-12d1-433e-a0ad-ee3626ad89ba