---
title: "Performance Marketing Lead"
company: "Apify"
company_url: "https://www.remjobs.works/companies/apify"
url: "https://www.remjobs.works/job/apify-performance-marketing-lead-9dcf90e1-f6b5-43ff-8435-d5892c3d289c"
apply_url: "https://jobs.ashbyhq.com/apify/067a54ea-f072-4542-8392-c6ea46b65cc2"
workplace: hybrid
location: "Prague"
employment_type: full-time
seniority: lead
role: marketing-growth
region: europe
date_posted: 2026-09-03T07:21:02.006Z
first_seen_by_remjobs: 2026-09-04T18:12:37.449Z
---

# Performance Marketing Lead

**Apify** · Prague

Apply: https://jobs.ashbyhq.com/apify/067a54ea-f072-4542-8392-c6ea46b65cc2

## About Apify

Thousands of tools to automate your business. Get real-time web data, track competitors, generate leads, and integrate your apps and AI agents.

## About the role

Apify is the largest marketplace of tools for AI. Thousands of Actors are helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1.5M every month.

Join us to help people put the web to work. Apify can [find missing children](https://blog.apify.com/fighting-child-traffickers-with-technology/), protect consumers from [fake discounts across the EU](https://blog.apify.com/how-web-scraping-ai-and-the-eu-have-come-together-to-sweep-away-fake-discounts-in-europe/), and [feed data to AI chatbots](https://blog.apify.com/intercom-customer-support-ai-chatbot-web-scraping/).

To support this mission, we're looking for a Performance Marketing Lead to scale Apify’s paid acquisition and own the channels, budget, and team behind it.

#### Who we’re looking for:

- You have 8+ years in performance marketing, growth, or user acquisition, ideally at a B2B technology or PLG/SaaS company.

- You've built and led a performance marketing team: hiring, mentoring, and restructuring it as it grows.

- You've managed budgets of $1M+ and can explain how you allocated them. LTV/CAC, payback periods, and ROAS are numbers you argue about, not just report.

- You've run acquisition hands-on across the major ad platforms, plus at least some of affiliate, partner, and influencer channels.

- You know your way around a modern data stack, and you've built attribution models together with Data team.

- You build systems rather than run campaigns: testing frameworks, reporting, and creative briefing your team can run without you.

- You work as a peer to Product, Sales, Data, and the rest of marketing, and you can get those teams aligned on shared targets.

- You can take a strategy, a budget request, or a bad quarter to executive leadership in clear written and spoken English.

#### What you’ll be doing:

- Own paid acquisition across every paid channel: the strategy, the channel mix, and the targets it has to hit.

- Build and lead the team, including hiring, career development, and how the team is structured as it grows.

- Set and manage the budget: forecasts, allocation across channels, and reporting against user acquisition, ROI, and LTV/CAC targets.

- Own the attribution model together with the Data team, and get the rest of marketing to agree on it and use it.

- Run the testing program across the whole funnel, from creative and copy to landing pages and audience segmentation, including new channels as they appear (ChatGPT ads, for example).

- Work with Product Marketing to line campaigns up with positioning, ICPs, and messaging, and feed campaign data back into targeting and value propositions.

- Represent paid acquisition across GTM, Product Marketing, and Data, keeping the strategy tied to the product roadmap and business objectives.

- Report to the Head of Marketing on what the spend returned, what's at risk, and where the opportunities are.

#### What we expect from you in the first 6 months:

**By the end of the first 3 months, we expect you to:**

- Develop a deep understanding of Apify's offering, target audiences, and current channels.

- Build strong relationships with your direct reports and key cross-functional leaders (Marketing/Product Marketing, Product, Sales, Data, Finance) to understand the full business context.

- Conduct a strategic audit of the entire performance marketing function, including team structure, strategy, channel mix, budget allocation, and data/tech infrastructure (attribution model), as well as a thorough review of all creative assets and messaging.

- Assume leadership of the existing team, assessing individual strengths, development goals, and the team's structural readiness to scale.

- Deliver a 90-day strategic plan that outlines quick wins and identifies long-term priorities for scalable growth. This plan must be informed by your initial audits and include findings and recommendations for leadership on marketing attribution, outlining existing gaps and proposing a clear, realistic path toward a unified multi-touch attribution model.

- Guide your team in implementing quick wins to improve the performance and efficiency of existing campaigns.**By the end of the first 6 months, we expect you to:**

- Develop and present a performance marketing strategy and roadmap to the leadership team, including a detailed budget, hiring plan, and technology stack recommendations.

- Begin executing this strategy, restructuring or scaling the team and the attribution model as needed.

- Implement a scalable operating model for the team, standardizing reporting, testing frameworks, and creative briefing processes. Work with the Head of Marketing, Head of Content, and Product Marketing Lead on a unified model that works across all marketing campaigns.

- Demonstrate clear, measurable improvements in key acquisition metrics (user growth, CAC efficiency) and establish yourself as the owner of the performance marketing function, reporting its impact to the business.

#### Why should you work at Apify?

- Full-time position in Prague at our amazing office located in 100Yards 🏰

- Option to work remotely 🛋️

- Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)

- Nobody counts holidays as long as the work gets done 💪

- Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖

- Stock options and profit sharing 💰

- We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲

- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂

- Generous hardware budget to give you the tools you need 💻

- Free entry to the wonderful Prague Zoo for you and your guests 🐘

- Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card 🏓

- Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡

- Unlimited supply of ☕🍺 and snacks 🍎🍪

- Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻

---

Source: Apify's own career page, read by RemJobs. Canonical HTML version: https://www.remjobs.works/job/apify-performance-marketing-lead-9dcf90e1-f6b5-43ff-8435-d5892c3d289c